Paradigm knew that if they were going to stand out in the competitive software consulting marketplace they couldn't do the same kind of marketing and advertising as everyone else.

Not only did this campaign stand out in industry publications

Compared to everyone else who was offering boring marketing collateral or swag. Or a chance to win a free TV or electronic device (read: bribe) if they leave their contact info. So getting someone to slow down at these events is no small accomplishment and could be worth five or six figures in sales. Paradigm is one of a handful of clients I have helped grow and get acquired.