NetSafe is Electronic Medical Records software that ensures that medical records are always available whether the system is up or not. And the hospital CIO isn't getting calls from angry clinical team who can't do their job when the system goes down. Which, statistically speaking, is a matter of when, not if.

We used a variety of communications that cut through the clutter using simple language and unexpected concepts to generate awareness, to communicate how it works and why you would want to use this EMR software versus the lightweight EMR software that is package with your standard HCIS (Healthcare Info System) software.

This campaign included:

• digital/print post cards
• infographic/poster
• poster/article
• digital/print brochure