ITK Solutions Group is a software consulting firm that helps companies with their back office financials among other services. We helped them grow with non traditional B2B marketing like this. 

What made ITK's consultants different is that they didn't just know financial and accounting software, they knew accounting because many of their team members used to be CPAs, CFOs, etc.   

So we created a video that didn't just talk about accounting software or how good they were at their jobs. We made their customers - the CFO, VP of Finance and accountants - into rock stars.   

(Like many of our services firms clients, we also helped ITK with their purpose and culture. We helped them retain their best people, amplify their competitive differentiation and make sure that as ITK grew, they didn't lose what made them such a great place to work and an enjoyable group of people to work with.)