We explored selling the benefits of natural gas over oil. It has less impact on the environment, climate change, etc. What we found was that although this logically is true the benefits of using gas were too far into the future to connect with your typical consumer. 

However, our research also found that consumers could grasp the idea that oil is outdated. So we took a less logical, but more impactful way to get people to heat their homes that also happens to be more beneficial in the long run.